Inside Nike’s latest pledge to New York non-profits working with Black youth

The sports brand announced donations to two Brooklyn nonprofits Wednesday, as well as a Bed-Stuy-based banking app for kids

Nike announced that it will be making investments in several local nonprofits Wednesday—across Brooklyn as well as the Bronx and in Harlem—that are making a difference for Black communities.

In Brooklyn specifically the swoosh brand will be pledging $75,000 to Brooklyn Community Services and $50,000 to East New York’s America on Tech. Elsewhere in the city, Nike is donating to East Harlem Tutorial Program, and Women’s Housing and Economic Development Corporation.

Both America On Tech and Brooklyn Community Services focus on supporting Black youth: America on Tech supports virtual tech programs for East New York and Brownsville students as part of their overall mission to decrease the racial wealth gap. Brooklyn Community Services provides youth development from their headquarters in Fort Greene.

Nike also announced a $1 million donation to Goalsetter, a mobile banking app for kids that focuses on financial literacy that recently raised $3.9 million in seed funding. Led by CEO and founder Tanya Van Court out of Bed-Stuy, Goalsetter claims to be “the only youth financial literacy platform in the United States that is led by a Black female entrepreneur.”

“Never before has America invested in a Black-owned, woman-owned fintech company to educate kids about financial language and building wealth,” says Van Court. “Never before has a financial app been led by a person whose background is rooted at the intersection of gamification, play, and education.”